Spindrift Capital Partners
Bringing An Investment Brand To Life
Role: Creative Director
Length of Relationship: 5+ Years
Tech: Adobe Creative Suite, WordPress, CRM Software
Services: Branding, Graphic Design, Web Design, Website Hosting and Management
Project Date(s): 2018-Present
Overview
Spindrift Capital Partners is a New York-based real estate investment firm specializing in mobile home community and multifamily real estate acquisition. The founder wanted a corporate identity that conveyed his team’s core values and interests as well as printed brand materials and a website integrated with a CRM for capturing and nurturing leads. As Creative Director, I led a team of graphic designers, copywriters, and digital marketing professionals to realize the founder’s vision, ensure visual and tonal consistency, and implement functional tech solutions.
Identity / Brand Design
Taking inspiration from the founder’s love of sailing, Spindrift CP’s icon was designed to combine image of a cresting wave with the profile of a sail boat. The typography is clean, corporate, but maintains personality in the curve of the “r”, reinforcing the company’s nautical theme. The stable and trust-building blue and teal primary colors connect to the brand’s sailing undertones, while the brick red accent color provides the contrast and energy needed to catch the eye of potential investors.
Marketing Material Design
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Website Design
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